Tree house
Brewing COMPANY

crafting design & typography for craft brewing

Headquartered in Central Massachusetts, Tree House Brewing Company is one of America’s most beloved craft breweries. Companion coffee and distillery programs added ample canvases for expressive brand design—be it for product releases, merchandise, or marketing.

Project Form Packaging Design, Merch, + Marketing
Client Tree House Brewing Company
Dimensions Varied
Year 2021–2025
Yellow can of smoked bock beer from Tree House Brewing Company with a goat illustration on the label, against a red background
Pink aluminum can of Tree House Coffee Company's Blackcomb coffee and lemonade blend, with tropical sunset and palm trees on the label.
A tall aluminum can with a colorful, abstract landscape design and the text 'ACE IN THE Hole' on it, against a red background.
A can of American IPA beer with blue ox mural design on a pink background.
Light blue can of Tree House Brewing Company's Bock beer with a black goat illustration, red and black text, and slogan 'Live Well, Drink Fresh.'
Can of House IPA beer with yellow background, label says 'Tree House Brewing Company presents House IPA, Live Well, Slow Conditioned, brewed and canned in Charlton, Massachusetts'}
Can of Peach Magic Cold Brew Coffee with peach and leaf illustrations on the label, set against an orange and red background.
A tall can of beverage with a black and gold design, featuring the numbers 2, 0, 2, and 3 in large fonts, and intricate geometric and abstract patterns.
A tall aluminum can with a pastel green label featuring abstract swirl designs and the text "Circle of Life" in black letters.
Can of Peacharine Pils beer from Tree House Brewing Company on a red background.
A can of Oregon to Otago Double India Pale Ale from Tree House Brewing Company with a map illustrating the journey from Oregon to Otago, New Zealand.
A can of Weizenboch wheat beer from Tree House Brewing Company, with a decorative label featuring a window, on a red background.
A can of American IPA beer labeled 'Thrall Family Malt' with a navy blue background and red and white text, featuring a stylized illustration of a dragon.
A can with a stylized black dragon illustration on an orange background featuring a sunset and a desert landscape.
A black can of Old Growth Kentucky Common beer from Tree House Brewing with gold lettering, standing on a pink surface against a pink background.
A can of Fifth Anniversary Blend Cold Brew coffee with colorful geometric and mosaic patterns and text details, set against a red background.
A tall, white can of beer with a baseball-themed design, featuring a baseball graphic with a black dragon illustration, from Tree House Brewing Company, called Walk-Off, American Pilsner.
A can of Lychee & Rose Magic Cold Brew Coffee with floral and fruit design on the packaging, placed on a red background.
Label resembling a beer can with a gauge marked 'FIND THE LIMIT' for vanilla bean stout. Features gauges for roast, choc, and barrel, and sliders for G. Vibes, B. Vibes, and saturation. Includes a QR code and warnings about alcohol consumption.
A stylized orange and yellow snake with a curly body and frowning expression, outlined in dark blue, is set against a colorful background with rows of rectangular blocks. Each block contains the text "Tree House Summer Stage" in different colors.

Designing for everything .

Just add water, hops, yeast, typography

It’s quite the challenge and opportunity to have the chance to help shape the visuals and typographic spirit of Tree House across its entire ecosystem—beyond beer releases to include Tree House Coffee Company, Tree House Distillery, merchandise, and community events like the Summer Stage concert series or Cars & Coffee gatherings.

Working alongside my indispensable design team colleagues—Jackie Saucier + Anne Clemons—we each brought different design strengths that, together, lead to a more powerful whole. Each project—whether packaging roasted beans, building out a limited-release beer series, or designing posters for live music—has required striking a balance between unity and individuality.

To achieve this, I leaned on impactful typography to establish a strong, consistent voice that could flex across products, spaces, and experiences while still leaving room for experimentation and surprise. Here you’ll find a compilation of some of the projects I had the opportunity to throw down for.

Red background with white snowflakes and text promoting Tree House Winter Lounge, featuring slogans and logos of Tree House Brewing Company in Charlton, MA.
Colorful text listing different beer styles, including Pilsner, Stout, IPA, Lager, Mixed Farm, Barleywine, Pale Ale, Blonde, Ale, Helles, Barrel-Aged, Brown Ale, Porter, and Tree House.
Bottled bourbon whiskey with a black and maroon label from Tree House Distillery, named Old Growth, Maple Barrel Finished, small-batch, 45% alcohol, bottled August 31, 2023.
Label for Toluet Fine Aperitif Liqueur with red background, large white text, and details about alcohol content and volume.
Logo for Tree House Coffee Company with coffee beans and establishment year 2019.
Design for Fifth Anniversary Blend coffee package by Tree House Coffee Company featuring colorful geometric patterns, the year 2020, and notes of apple juice, cola, and dark chocolate toffee, with a 12 oz label.
Two clear vodka bottles with wooden caps, one displaying a gold wheat design and the other showing a label with text about House Vodka, including alcohol content and distillery information.
Event poster for Winter Wonderland 2023 at Tree House Brewing Company, featuring a blue background with black and white decorative text and graphics, promoting a winter-themed event with beer, garden, and winterscapes in Greater Boston.
Promotional banner for Tortoise Brewing Company with the slogan 'Live Well, Drink Fresh', featuring a yellow background, blue decorative design, and text in various fonts. Locations listed include Charleston, Deerfield, Sandwich, Woodstock, Tewksbury
A graphic with bold white text that reads 'Tree House Coffee Company' on a brown and orange background.
A pennant-shaped banner for Tree House Brewing Company on a red background.
A graphic art design featuring the numbers 2003 surrounded by geometric shapes, patterns, and symbols in black and gold, with a small label indicating it is a Double IPA beer brewed by Tree House Brewing Company.
A bottle of KOLA single malt whiskey with a black label and a gold lion logo, finished in Old Timey stout barrels.
Label for Tree House Distillery Pommeau, an apple brandy with apple cider, resting in oak casks. Features red apples with green leaves, alcohol content 20%, volume 375ml, proof 40.
The beverage label of Danny Boy Irish Dry Stout from Tree House Brewing in Charlton, Massachusetts, featuring a green background with a map pattern and text describing the beer's qualities and ingredients.
Label for Julius flagship American IPA beer with a brown background, orange and yellow text, a white tree illustration, and quote 'A true joy to drink'.
Logo for Tree House Winter Lodge with a snowflake and a tree emblem, featuring decorative text and phrase 'Where good spirits gather'.
Colorful poster advertising an event on December 31, 2022, at Tree House Brewing Company in Deerfield, Massachusetts. The poster features music, pizza, beer, sports, and Easter egg activities.
Black T-shirt with orange text that reads 'TREE HOUSE COFFEE COMPANY' arranged in a blocky, stylized font.
Black T-shirt with pink and blue graphic design and white and pink text, laid flat on a pink background.
White T-shirt with blue text and graphics promoting Cape Cod. The text says 'Live Well, Drink Fresh on CAPE COD.' It features an anchor with a fish inside, two stars, and a small fish silhouette below, with additional smaller text about Tree House Br
Blue T-shirt with 'Oktoberfest' in yellow Gothic font and a pattern of white diamond shapes, with additional text about Tree House Brewing and a pretzel logo.
Black T-shirt with white and gold text and a decorative design promoting Old Growth Small-Batch Bourbon and the Three House Distillery.
Blue T-shirt with white and yellow text promoting a brewing company event.
White T-shirt with maroon text and graphics promoting Western Massachusetts, featuring a maple leaf, a map of Massachusetts, and brewing company information.
White T-shirt with the names Julius, Haze, Green, and Sap printed in bold, colorful text with ampersands and a period at the end, on a red background.
A white T-shirt with the text "LIVE WELL. DRINK FRESH." in purple and green, the phrase "Tree House Brewing Company" below in orange, and a large orange number "10" with a white dragon emblem inside the zero, set against a green background.
Black T-shirt with white and yellow text listing foods: Beer, Pretzels, Polka, Weisswurst. Below, smaller text reads 'Tree House Brewing Company Oktoberfest' on a blue background.
White T-shirt with a large orange number 10 and a dragon illustration inside the zero, with green and purple text reading 'TREE HOUSE AT TEN' underneath, set against a purple background.
Beige T-shirt with printed text and design related to Old Growth Small-Batch Bourbon from Tree House Distillery.
Dark blue T-shirt with white text and graphics promoting Cape Cod, featuring an anchor and a fish, and the phrase "Live Well, Drink Fresh."
White T-shirt with a colorful graphic print of golf balls and the text 'Tree House GREATER BOSTON' beneath.
Green T-shirt with white text that says 'Live Well, Drink Fresh in Greater Boston' and features a stylized mermaid with a beer hop tail, two stars, a map outline of Massachusetts, and text indicating 'Tree House Brewing Company, Tewksbury, Massachuse
Colorful logo with three trees, each tree in different colors (orange, purple, green) and the word 'THIRTEEN' in matching colors next to each tree.
Graphic design with pink lobster outline, bold blue text saying 'LIVELY & DRINKER', white cursive text 'All Summer', and black background. Additional white text 'Tree House Brewing Company 2023' at the bottom.
A bottle of KOLA single malt whiskey with a black label and beige design, featuring a plant illustration.
Colorful logo with the text 'Tree House of Freedom, Inc.'
Blue pennant with black and yellow text and white diamond pattern promoting Oktoberfest, with black ribbons on a yellow background.
Oktoberfest event poster with blue background, large orange text at the top, white diamond pattern in the middle, and black text for brewery information, with a yellow pretzel illustration at the bottom.
Colorful text reading 'Drink More Lacer' against a black background.
Red and yellow pennant flag with the letters "THBC" in large white font, featuring a gold lion logo and the text "Charlton, Massachusetts" on the right.
Bourbon whiskey label from Tree House Distillery for Old Growth Small-Batch Bourbon, maple barrel finished, aged 1 year in American oak casks, bottled August 31, 2023, 45% alcohol, 90 proof, 375 ml, limited edition 1 of 900 bottles, made in Charlton,
A black background with bold white and orange text stating "beer & pretzels & polka & weisswurst."
A bottle of lemongrass-flavored liqueur with a wooden cap and a label featuring a lemon and a lemon half.
A sign with the text "Live Well. Drink Fresh." in purple and green, below it says "Tree House Brewing Company" in orange, and a large orange number 10 with a white tree logo inside it.
Text graphic with the words 'Tree House New Year's Eve' in large gold and gray letters on a black background.
A colorful gradient background with white text thanking friends from Tree House Brewing Company in Charlton, Massachusetts for 2023, with a small Tree House Brewing logo in the lower right corner.
Logo for Sweets Heart Tree House Coffee Company with pink background and red cursive text.
A bottle of Old Growth small-batch bourbon whiskey with a black label featuring black and white images and text indicating it was bottled on June 19, 2023, at 50% alcohol volume in a 375ml size.
A set of guitar picks with the names Julius, Haz, and Green in colorful text on white picks inside a packaging labeled 'Official Guitar Pick Set' from Treehouse Brewing Company.
Green and white pennant with the words 'Hockey-N-Other' and a Tree House Greater Boston logo on an orange background.
Graphic with the words 'SPACE & TIME' written with white dots against a galaxy background, and 'VANILLA BEAN' below.
A pennant-shaped banner for Dreyer's, featuring the text 'TREE HOUSE BREWING COMPANY' and 'DREYER'S', with a lion logo, set against a light blue background.
Colorful mosaic background with repeating blocks of text reading 'Tree House Summer Stage' in various colors. Overlaid in the center is a stylized illustration of an orange and yellow tree house with swirling branches, outlined in dark blue.