TANGRAM
STATES

geography, geometry, and the odyssey of crowdfunding

The original Tangram States poster! If I’m a one-hit wonder, this just may be my hit. This poster was brought to life through the generous backing of friends and complete strangers via a successful Kickstarter campaign. Want one to adorn your solarium or formal living room? Pick one up!

Designer Midnight Umbrella
Project Form Poster Series
Client Personal Work
Dimensions 24x36-inches; 18x24-inches
Process Offset; 5-color screen print
Year 2013
Colorful mosaic map of the United States, with each state represented by various geometric shapes and colors.

as the old saying goes:
E pluribus unum; out of many, one.

A sketched outline of a piece of machinery with the word 'Massachusetts' written below it.
Sketch of a simple building with a large rectangular door and a separate small rectangular object below it.
A green line drawing of a cityscape with tall buildings and the text 'New Hampshire' next to it.
A simple line drawing of a geometric shape with a rectangular section labeled 'New York' written to the right.

I can’t draw.

not without a grid, at least

I’m ashamed to admit it, but I can’t draw—at least not in the typical pencil-on-paper fashion. As a fella who never had the raw, natural talent to draw freehand, utilizing pure geometric shapes to build an illustration for the first time was empowering. Finally, I could make images of my own construction, even if I had to do it in my own roundabout way. Tangram States got its start by taking the geographic outlines of each state’s border, and distilling them into their basic geometric components.

AN adventure in funding.

the excitement, the fear, the race against time

It’s one thing to see a design on screen, but there’s something eminently visceral about seeing ink on paper—especially at poster scale. I wanted to bring Tangram States to life, but lacked the scratch to make it happen.

After some cursory research I simultaneously threw my hands up—as well as caution to the wind—and built, then launched, a Kickstarter project.

265 kind souls rolled the dice on the project and helped reach our goal just over halfway through the campaign. Super grateful they made Tangram States a real thing—couldn’t have happened without their generous support.

Green badge with white and black text that says "funded with KICKSTARTER" on a light cream background.
Color palette swatches, including shades of blue, red, purple, yellow, and green, displayed in overlapping fan arrangements.
A tortie cat with orange, black, and white fur sitting on a wooden table next to a color swatch chart and a roll of paper.
Color swatches on a printed sheet, arranged in a grid of various colors including red, orange, yellow, green, blue, purple, black, white, and shades of each.
Close-up of a colorful mosaic map of Europe on white paper.

quality control, folks.

Once the campaign got funded, it was time to get pre-production rolling. Adjustments were made, colors were tweaked, and errors were corrected. During the Kickstarter campaign, my dear friend Jeff Swanson helped spread the word on some online forums, which led to folks chiming in, so let's take a moment to clear up two things:

Yes, tangrams traditionally feature seven geometric shapes of set sizes. And, yes, this map takes liberty with both the quantity and scale of the shapes used. I’ll level with you: Neat Geometric State Formation Map didn't have quite the same cozy ring to it—so simmer down pedants of Reddit. We’re all doing our best here. 

Secondly, in the first iteration of the design I heinously omitted Michigan’s Upper Peninsula by accident. Many apologies to folks from that great state. 

off to the presses.

the moment one starts dreaming in CMYK

Final alterations committed, it was time to break out in a cold sweat and send the final files off to the presses. The 24x36 inch Tangram States posters were printed on high quality silk-finish stock by the fine folks at Meridian Printing, in my beloved home state of Rhode Island. They do incredible work, and I couldn’t have been more pleased with the care they afforded the project.

Black and white illustration of a vintage typewriter on a wooden surface with a plain yellow background.
Colorful geometric map of the United States on a white box

SPECIAL EDITION.

To add some extra variety to the crowdfunding campaign, a limited edition run (150) of 18x24-inch posters was also cooked up as an additional backer reward. Featuring five spot colors, and lovingly printed by the screen printing scholars at Mama’s Sauce in Orlando, Florida, the prints were a nice companion to the larger offset   

Also learned an important lesson, that my signature is the writing equivalent of a dad bod. I’ll work on classing it up next time I have an editioned run.

SO. MANY. TUBES.

With posters in hand, shipping could commence. I can neither confirm nor deny that a mishap of ordering hundreds of incorrectly-sized shipping tubes occurred. If it did, it would be chalked up as rookie mistake, I suppose.

Next time you receive a perfectly packaged poster from some artist or vendor, remember to thank all the shipping and fulfillment professionals out there. It’s a laborious task for sure, and I learned that the hard way. While my taping skills were endearingly ham-handed, posters successfully shipped out to folks all across the globe. For those who supported the campaign, I’m super grateful.

Multiple rolls of wallpaper stored in boxes, with some rolls partially unwrapped, showing white paper inside.
A stack of large cardboard mailing tubes arranged in a semi-circle inside a room with hardwood floors and a window.